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Intro to Direct Marketing
The world has moved online, but not entirely. Direct marketing, including direct mail, is still an effective weapon in the contest for generating leads and sales. But where do you begin? What exactly is direct marketing? And what do you need to know? This course will teach you the essentials of direct marketing, including mailing list basics, offer strategy, creative principles, media types, and direct marketing math, so you can develop effective direct marketing campaigns-and more specifically direct mail-that will allow you to generate a return on investment. Perfect for small business owners and ad professionals.
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There are currently no active sections for this course.
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